Moonves: Don't Look for CBS to Tinker Much With Its Programming Deadline
CBS Chief Executive Leslie Moonves told analysts Thursday that the network is in good shape for the fall and “we aren’t going to need very much” in the way of new programming, reports Deadline.com.
Nevertheless, he said CBS "ordered a couple of more pilots than in previous years." He added, "My guess is there aren’t going to be a lot of new shows” when the network reveals its schedule at its upfront presentation to advertisers in May.
“Moonves was uncharacteristically reluctant to say how big a price increase he expects in this year’s upfront,” the report adds. “My sales department will kill me,” Moonves said. “Last year I said double digits [percent increase] and we only had 9%.”
Moonves added: “I’m feeling very confident.”
“But he may have to wait before advertisers are ready to go along with his proposal to measure commercial viewers based on the number of people who see them on DVRs or other platforms up to a week after they air -- up from the current three days,” the report notes.
Said Moonves: “We’re in conversations with advertisers,” but he added: “I don’t know if it will be ready for this upfront.”