Univision Is Bragging -- in English -- About Beating NBC in the Sweeps (Here's the Video) Deadline
Univision isn't keeping quiet about its fourth-place finish -- ahead of NBC -- in the February sweeps. Deadline.com reports that the Spanish-language broadcaster is running a new English-language ad boasting that Univision "now beats NBC."
The February sweeps period marks the first time the Spanish-language broadcaster has come in fourth in an in-season sweeps, although Univision did previously beat CBS in July 2010 and July 2012, as previously reported.
The period also marked the first-ever fifth-place finish for NBC -- a sharp turnaround after the Peacock Network just a few months ago won its first November sweeps since 2003.
Here’s the Univision spot: