'Girls' Finale Posts Big Ratings Decline -- or Does It? LA Times
Sunday’s finale of the second season of HBO’s comedy series "Girls" declined significantly from last season -- almost 40% -- but the number might be misleading, writes Joe Flint in the Los Angeles Times' Show Tracker.
While 632,000 people watched the show at 9 p.m. Sunday, that doesn't include encores, which boost the show to 1.1 million viewers.
Flint adds, "But even that won't give you a real sense of the audience for 'Girls' because numbers from HBO On Demand and HBO Go are not factored in. Nor are numbers from people (like me) who recorded 'Girls' on their digital video recorder and then watched the show later.
"Throw all those numbers in and the episode ends up averaging about 4.6 million viewers, which is on par with its first season," he concludes.
Because HBO doesn't take advertising, it doesn't matter to the network when its viewers watch a show, the piece adds. "It is getting paid either way," Flint writes.