TVBizwire

Report: Matt Lauer's 'Today' Spot 'Up for Discussion' as Ratings Dive NY Daily News

A fixture on NBC’s morning “Today” show, Matt Lauer has been the focus of attention as NBC contemplates how to pump life into the show, and the New York Daily News reports that “replacing Matt Lauer is now seriously on the table.”

The report quotes a former NBC executive saying of “Today”: “They are rearranging the deck chairs on the Titanic. They can shift things around, but it’s not helping. Their short-term solution is looking for new experts to replace some of the familiar faces that have been on the show forever. What they also need to do is hire someone to shake up everything and have the discussion about what to do with Matt.”

Examining the morning ratings for the No. 1-ranked New York market area, the report notes: “’Today,’ which had held the top spot in mornings for the past 16 years, is now behind both ‘Good Morning America’ and Fox 5’s morning show ‘Good Day New York,’ losing to both in the February sweeps. ‘GMA’ pummeled ‘Today’ for the third week in a row, while ‘GDNY’ won the coveted 25-54 age group.”

The source is cited as saying network owner Comcast is “aggressively” searching for a new executive producer for “Today.” The source adds: “They are having a lot of trouble finding anyone until the network makes the one change that needs to be made – replacing Matt Lauer.”

“But another source says the show will not be hiring another EP, but has hired a senior broadcast producer to fill the spot of recently promoted Don Nash,” the report adds. “That new staffer will start in a few months.”

The piece notes: “Morale at ‘Today’ is also at an all-time low, and staffers are fear-stricken over losing their jobs after what happened to departed co-anchor Ann Curry, former executive producer Jim Bell and NBC News president Steve Capus, who resigned in February.”

Adds the source: “On top of everything, Matt took a vacation during sweeps. It doesn’t seem to matter if he’s around or not.”