Cable Ratings Soared on Sunday Night, Which Used to Be a Broadcast Stronghold TVWeek; B&C
Ratings for programs shown on cable TV soared this past Sunday night. Sunday used to be a stronghold of broadcast TV.
To begin, the History channel announced: "The much anticipated finale of History's 'The Bible' on Sunday March 31st from 8-10 p.m. ET/PT drew blockbuster ratings for the network with 11.7 million total viewers; 4.6 million Adults 25-54 and 3.8 million Adults 18-49. This is up +14% among total viewers, +18% among A25-54 and +12% among A18-49 vs. last week.
"In addition, head to head, the 9-10 p.m. portion of 'The Bible' edged out the 9-10 p.m. portion of [AMC's] 'The Walking Dead' (12.33 Million total viewers vs. 'Walking Dead' with 12.29). During the 9-10 p.m. hour 'The Bible' focused on The Resurrection."
Noted B&C: "The third season finale of AMC's 'The Walking Dead' drew a series-best 12.4 million viewers Sunday at 9 p.m., just ahead of this year's midseason premiere in February (12.3 million),"
B&C added, "That was also 38% higher than last year's finale (9 million). The third-season ender also drew a series-high with 8.1 million adults 18-49, up 5% over the midseason premiere and up 35% over last year in that demo. The series' season average of 7.03 million adults 18-49 is also No. 1 for the broadcast season among all networks, season-to-date.
In a separate story B&C also noted that "HBO returned 'Game of Thrones' Sunday night for its third season to a series-best 4.4 million viewers for its 9 p.m. premiere.
"That was up 13% over last year's premiere (3.9 million) and also 4% higher than where the show left off (4.2 million). Across three plays, 'Game of Thrones' drew a series-high 6.7 million viewers, up 7% vs. last year's 6.3 million."