Has ABC Renamed Joss Whedon's 'S.H.I.E.L.D.'? EW
A new Web page for Joss Whedon's forthcoming ABC project has sparked speculation that "S.H.I.E.L.D." has a new name, reports EW.com's Inside TV.
The new title, as revealed on ABC's website for advertisers, is "Marvel's Agents of S.H.I.E.L.D," the story says. A rep for the network says that the title isn't yet official, however.
"Keep in mind that titles often change during the development process (remember how Fox’s 'The Mindy Project' was originally called 'It’s Messy'?). At the very least, however, this title made it through enough layers of network approval to get previewed to Madison Avenue, and we hear this is what Marvel and the producers are currently calling the project as well," the piece notes.