'March Madness' Sets 19-Year Mark TVWeek
The 2013 “March Madness” NCAA Division I Men’s Basketball National Championship set a 19-year viewership mark, based on Nielsen figures. The tournament, which was carried on CBS, TBS, TNT and truTV, was the most-watched NCAA Tournament in 19 years, CBS announced.
“The 2013 NCAA Tournament averaged 10.7 million total viewers, up 11% from last year’s 9.6 million viewers, and is the highest average for the NCAA Tournament in 19 years (11.2 million; 1994),” the broadcaster announced.
“The National Championship game, which saw Louisville defeat Michigan on CBS on Monday, April 8, earned an average fast national household rating/share of 14.0/22, up 14% from last year’s 12.3/19 (Kentucky-Kansas),” the announcement adds. “The National Championship game averaged 23.4 million viewers, up 12% from last year’s 20.9 million.”
Coverage of the entire 2013 tournament by Turner Sports and CBS Sports averaged a HH rating/share of 6.7/14, up 10% from a 6.1/13 a year ago, and is the highest average NCAA Tournament rating in eight years (6.9/15; 2005), CBS reported.