PBS Adds Dessert to Its Menu of Martha Stewart Programming NY Times
PBS, which already televises “Martha Stewart’s Cooking School,” is adding to its lineup of programming from the domestic diva. The New York Times' Media Decoder reports that the service will air Stewart's dessert-oriented Hallmark Channel show "Martha Bakes."
PBS will broadcast reruns of "Martha Bakes" after its second season of "Cooking School," starting the first weekend in April, the story says. "Martha Bakes" previously aired for two seasons on Hallmark. “Cooking School” has been on PBS since last fall.
The deal comes after KitchenAid, which is a sponsor of "Martha Stewart's Cooking School," signed on as the exclusive sponsor of "Martha Bakes," the piece adds. Hallmark still has licensing rights to the second season of the show through late September, and reruns may also air there, the story says.