TVBizwire

Apple TV Lines Up Two Big Media Partners NY Post

Apple TV said it has added two major media partners to its set-top box lineup. The New York Post reports that initiative has been joined by ESPN and HBO.

The Apple effort will add the WatchESPN and HBO Go apps to the lineup, the story says.

Apple TV has about 10 million users, but the company wants to develop a bigger project that isn't part of the traditional TV model, the story points out.