Dr. Oz Magazine to Launch MediaPost
Hearst Corp. is working with Dr. Mehmet Oz "to create a new women’s lifestyle magazine devoted to healthy living the Oz way," reports MediaPost's Media Daily News.
The article continues, "The magazine, which has yet to receive a title, will target women with content about well-being, food, beauty, real-life stories, news, travel and finances -- all delivered with Oz’s friendly persona. The magazine will launch with two pilot issues in the first half of 2014, with the possibility of a regular publication schedule in the second half of the year."
The story continues, "The first pilot issue will have a newsstand distribution of 350,000, while another 450,000 copies will be sent to subscribers of other Hearst publications."
Adds the article, "The new magazine will have cross-promotional opportunities with Oz’s nationally syndicated TV show, 'The Dr. Oz Show,' which is carried by 18 Hearst TV stations around the U.S. Oz rocketed to fame as a frequent guest on 'The Oprah Winfrey Show,' beginning in 2004, which led to numerous other TV appearances and eventually his own TV show. He also has regular columns in Time and O, The Oprah Magazine. The latter is also published by Hearst."