Battle Over Health Care Will Be a Boon to the TV Advertising Market Ad Age
It looks as though an infusion of advertising money is headed television's way. Advertising Age reports that TV stations nationwide can expect to see about $500 million in advertising money as the political fight over the Affordable Care Act heats up.
"Campaign Media Analysis Group, part of Kantar Media, found that $500 million was spent since 2009 on TV ads that mention the Affordable Care Act and another $500 million will be spent in the coming months," the story reports. "That $1 billion spent on a single issue breaks previous records. And if the current trend holds, an overwhelming majority of those ads will attack Obamacare, as the ACA has become commonly known."