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Bids Are in for Hulu. How the Streaming Service Will Be Transformed, Depending Upon Who Acquires It WSJ, Deadline, Bloomberg

Streaming site Hulu has received bids from at least three potential buyers, according to a number of media reports.

Most interesting may be how the service might be transformed, depending upon who acquires it.

According to Deadline.com: "Conventional wisdom is that DirecTV remains the bidder to beat. It’s said to be interested in bundling Hulu with its pay TV packages as well as offering a stand-alone option. AT&T [which is bidding with Chernin Entertainment] is understood to be intrigued by the possibility of making Hulu the centerpiece of a new wireless video business that would ask studios to help pay for costs to transmit video to mobile devices. Time Warner Cable, says Bloomberg, is eyeing an alternate route by seeking to become an investor alongside the current Hulu owners."

A definitive agreement is expected to be reached with one of the suitors in the next week or two, according to The Wall Street Journal

Another bidder for Hulu is the team of Guggenheim Digital Media and KKR, The WSJ reports.

The Deadline story notes: "The deadline for final offers was last Friday, July 5th, 2013. Hulu’s owners Fox and Disney want about $1B for the company. (Comcast also is a co-owner but relinquished control over Hulu’s affairs as a condition to win government approval to buy NBCUniversal.)"