'Sharknado' Storm Building for Syfy -- Movie's Third Airing Makes History TheWrap
Syfy's "Sharknado" continues to gain momentum. After the initial airing of the TV movie failed to make much of a splash in terms of viewer totals, subsequent telecasts have built on its audience.
TheWrap.com reports that Saturday night's third airing drew 2.1 million viewers, making it the most-watched original movie encore in the network's history. The movie aired during a "Sharkathon" all-day festival, which also included "Sharktopus" and "Swamp Shark."
As previously reported, the debut of "Sharknado" earned a lot of attention online, but pulled a relatively small audience of 1.4 million viewers. As social media buzz grew in the wake of the telecast, the number climbed to 1.9 million for the first encore.