TVBizwire

Still No. 1: TV News Does Unexpectedly Well in New Gallup Poll Deadline

Television news got some good news in a just-released Gallup poll. Deadline.com reports that the latest survey about where Americans turn for news shows that more than half, 55%, of U.S. adults say they turn to television for coverage of current events.

“More surprising, 50% of 18- to 29-year-olds say TV is their main news source,” Deadline adds. “That’s the same percentage as with 30- to 49-year-olds. And only 8% fewer than the response rate of 50- to 64-year-olds. Among the 65+ crowd, 68% prefer to consume their news via TV. Where the age groups part company is in their second fave choice for news, Gallup says. Here, 27% of 18-29s go with ‘Internet’ -- which is actually 1% fewer than among 30-49. Only 6% of those 65 and up picked the Internet as their primary source of news.”

The report adds that “7% of 18-49s picked print (aka newspapers and other tree-pulping sources) as their primary source of news -- again, 1% higher than among 30-49s -- as compared to 18% of those aged 65 and up. Where do 18-29s make up the difference? A full 7% of those contacted by Gallup said they had ‘no opinion’ on the subject. That’s compared to just 2% of 30-49s, and 3% of 50-64 and 65+.”

The survey, taken last month, polled 2,048 adults nationwide.

Deadline notes: “More than half the references to television were general, with 26% simply saying they watch television or TV news, Gallup said. Fox News Channel and CNN were named by 8% and 7%, respectively, of those who said they got their news from TV. Memo to MSNBC: you got lumped in with those networks mentioned by 1% of those polled, or less, which included the broadcast networks’ newscasts. On the bright side, those evening newscasts still clock bigger Nielsen numbers than cable news networks.”