Turner Entertainment Networks Names Chief Strategy Officer TVWeek
Turner Entertainment Networks, the division of Turner Broadcasting that includes TBS, TNT, Turner Classic Movies (TCM) and truTV, announced that it has promoted Jennifer Dorian to chief strategy officer.
“Dorian, who most recently served as senior vice president of strategic development, will continue to work with network executives to create strategies that will strengthen and sustain the TEN brands and business in today's rapidly evolving media world,” the company announced. “In addition, Dorian will lead and facilitate strategies to evolve the cable portfolio into a multi-screen video company. She is based in Atlanta and reports to Steve Koonin, president of TEN.”
Said Koonin: "Jennifer possesses that rare combination of creative imagination, strong business sense and impeccable communication skills, qualities that are vital to creating and implementing successful business strategies for our brands. In addition, Jennifer's extensive involvement in the TBS, TNT, TCM and truTV brands makes her the perfect person to develop strategic initiatives that will continue to grow and strengthen them in the future."
Dorian was previously senior VP, network strategy and brand development, for Turner Entertainment Networks.
The company noted in its announcement that in her most recent capacity Dorian “oversaw strategic business planning and brand identity development and image marketing for both networks. Prior to that position, Dorian was vice president of branding for TNT where, in 2001, she led the network's launch and ongoing strategic brand positioning as ‘TNT: We Know Drama.’ Dorian's positioning of the brand became a resounding success, with TNT ranking as ad-supported cable's #1 network in delivery of key adult demos for six consecutive years. TNT has been able to monetize its positioning with advertisers in large part because of the groundwork laid by Dorian and the network team.”
Dorian also oversaw the implementation of the "TBS Very Funny" brand in 2004.