"Studies have shown that ‘Game of Thrones’ is among the most pirated TV shows around the world. In the final analysis ‘that’s better than an Emmy,’ [Time Warner chief Jeff] Bewkes said today [Aug. 7, 2013], speaking on the media conglom’s second-quarter earnings call," reports Variety.

The story adds: "Global Internet piracy actually helps spread the word about original programming like HBO’s ‘Game of Thrones’ — ultimately leading to more paying subscribers for the premium cabler, according Bewkes."

The piece also adds that his "comment may have been somewhat tongue-in-cheek but Bewkes’ point was that buzz is good for the HBO brand."