New Set, New Format in the Works for NBC's 'Today' -- 'Much More Than a Fresh Coat of Paint' TVNewser

A new set for NBC's venerable morning show "Today," which executive producer Don Nash says is "much more than a fresh coat of paint,” will be unveiled Monday, Sept. 9, reports TVNewser.

Said Nash: “It is much more ‘current’ than what we have; I think it is much more exciting. We will have a lot more bells and whistles to play with, but it is classy, just like the show itself.”

The show will move out of the current Studio 1A this week and be taped from the plaza for about three weeks, allowing the set to be completed. The show will also receive a new graphics package.

The story adds: "'Today' has also been tweaking its format somewhat. This week the 9 a.m. hour of the program was re-branded as 'Today’s Take,' featuring a new introduction and voice-over, and expanding on the roundtable format with Willie Geist, Natalie Morales and Al Roker. The first news segment of the third hour was pushed down from where it had been to make room for the expanded chat section, part of a formula Nash says they have been tweaking."