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What 20th TV Has in Mind for the 'Greatest TV Asset of All Time' Variety

A change is in store for a television fixture that 20th Century Fox TV Chairman and CEO Gary Newman called the "greatest television asset of all time." Variety reports that Newman told an investors meeting Thursday that the studio is finally ready to make reruns of “The Simpsons” available on cable.

“‘Simpsons’ has been a staple of broadcast syndication for nearly 20 years and a consistent seller on DVD,” the story says, “but the reruns have never aired on cable.”

Newman made the announcement at a morning Q&A at the Bank of America Merrill Lynch Media, Entertainment and Communications confab in Beverly Hills.

“Newman noted that the show has so many episodes that a cabler could air one month’s worth of ‘Treehouse of Horror’ Halloween-themed episodes in October. Or a month of Marge Simpson episodes in May for a Mother’s Day,” the story says.

Said Newman: “‘The Simpsons’ is the greatest television asset of all time -- certainly the greatest in a generation. We figured out that a cable channel could play the series for 52 weeks without having to repeat. The series has only been on broadcast stations. It hasn’t been on Netflix, it hasn’t been on cable. It isn’t as exploited as one would think.”

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