Who's Up and Who's Down, as the Latest Rankings of TV Markets Show Cities Flipping Positions -- Also, How Many TV Households Does the U.S. Have? The New Numbers Are Out, and They Show a Reversal of a Recent Trend TVNewsCheck
Bucking a trend in the number of U.S. television households, Nielsen's just-released DMA rankings for the 2013-14 season show an increase of 1,637,050, bringing the total to 115,810,740 homes, reports TVNewsCheck.com. The number had been declining for two years.
Ninety-nine markets changed positions and there were a number of significant ups and downs, according to the report. The top 20 markets had four changes, with Orlando, Fla. and Phoenix each moving up a slot.
Phoenix moved into the No. 12 position, knocking Seattle down to No. 13, while Orlando rose to No. 18, pushing Cleveland into the No. 19 spot. The top five markets remain, in order: New York, Los Angeles, Chicago, Philadelphia and Dallas-Fort Worth.
“The biggest mover was Lima, Ohio, which climbed 12 spots, from 199 to 187,” the story says. “Minot-Bismarck, N.D., moved up 6 slots, from 151 to 146, while Austin, Texas, jumped 5 places, from 45 to 40, as did Panama City, Fla. (from 159 to 154).”
Additionally, Charleston, S.C., climbed three positions, from 98 to 95.
"No market declined more than 3 slots, with Youngstown, Ohio, dropping from 110 to 113; Erie, Pa., slipping from 146 to 149; Joplin, Mo., landing at 152, down from 149; and Dothan, Ala., dropping from 169 to 172," the report adds.
The Nielsen rankings list a total of 210 markets, the smallest being Glendive, Mont., with 4,260 TV homes, up from 4,050 last year.
The new rankings officially take effect Sept. 28, according to the story.