CBS Asks Fans to Create Story Line for a Prime-Time Drama Deadline
CBS is following up on a stunt last season in which viewers picked how an episode of one of its prime-time dramas would end. Deadline.com reports that this time around the network is asking fans to take control of a full episode of that same drama series, "Hawaii Five-0."
Through the "Fan Built Five-0" initiative, the show will allow the public to vote for several key story points, including the scene of the crime, the victim, the murder weapon and key evidence, the story reports.
"After the polls close on Halloween, the show’s writers will use the winning elements to forge a script. Before production on the episode begins in February, fans will be able to weigh in on such things as wardrobe, props, music and the title," the piece reports.
Since moving to Friday nights, the show's ratings in the key demo of viewers 18-49 are down 21%, although the program has jumped by about the same percentage in total viewers, given that Friday is an older-skewing night, the report notes.