Could It Eventually Become as Big as the Grammys or the MTV Video Music Awards? YouTube to Present Its Own Music Awards Show USA Today
"If YouTube has proven anything over the past eight years, it's that humans are big-time voyeurs," reports USA Today.
The article continues, "And one of the things we like to watch most is music. From a pre-teen Justin Bieber starting a revolution from his bathroom to Psy making the world realize we all love Korean hip-hop, YouTube has launched artists that a few decades ago might never have broken out of their own backyards.
"To celebrate that power, the mother of all video platforms announced [today, Oct. 1, 2013] that it would throw its first-ever YouTube Music Awards show on Nov. 3, 2013 — on YouTube, of course."
The story also says, "Actor Jason Schwartzman will host the program, which will unfold live at Pier 36 in New York; details will be shared later this month on how fans can apply for tickets. Spike Jonze is the show's creative director. Guests include Eminem, Lady Gaga, Arcade Fire and YouTube-fueled phenomenons such as the music-video collective CDZA and violinist Lindsey Stirling. Other as-yet-unannounced acts will provide taped performances from cities as far-flung as Seoul and Moscow, YouTube's way of emphasizing the global nature of its audience."
The story also explains, "Nominees for the seven awards will be announced Oct. 17, 2013. Winners will be chosen by fans vote."