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Free iPad Loans Included in Innovative 'TV on the Fly' Program From DISH and Southwest Airlines TVWeek

Southwest Airlines and DISH have partnered on an innovative program that lets travelers borrow an iPad 2 from DISH’s “Watch TV on the Fly” lending libraries to gain free access to TV content on selected flights.

"Building upon the 'TV Flies Free' offering, passengers traveling between select cities can now check out an iPad 2 at their departure airport and view live and on-demand TV programs on Wi-Fi-enabled Southwest flights," the companies said in a press release announcing the program.

The libraries are found in Southwest terminals at Chicago-Midway International Airport, Denver International Airport and Oakland International Airport, the release notes.

"At each location travelers can check out an iPad for their flight, demo DISH’s Hopper Whole-Home HD DVR and sign up for DISH service," the release adds. "Guests who check out an iPad will be able to take advantage of Southwest’s free live-TV content on their flight and then easily return it at the arrival airport’s corresponding library. Visitors to these locations will also have the chance to win an iPad 2."

James Moorhead, chief marketing officer at DISH, said: “With the holiday travel season fast approaching, we want to give travelers the chance to relax and enjoy their favorite programming, whether in the air on Southwest or on the ground through DISH Anywhere. We are excited to further our partnership with Southwest and provide a great entertainment experience through our iPad lending program.”