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Hulu Close to Naming Fox Executive as CEO -- the Move 'Shifts Hulu's Center of Gravity' Bloomberg

Hulu has its sights set on a Fox executive as its next chief executive. Bloomberg reports that the online streaming company is close to naming Mike Hopkins, president of distribution for Fox Networks, to succeed acting CEO Andy Forssell.

Hopkins is experienced in negotiating with pay-TV services, the story notes.

"The company wants to become an online partner to the industry, giving cable subscribers mobile and online access to programs, and is developing its own shows," the report notes. "The selection signals Hulu is becoming more of a media property than a technology innovator, said Laura Martin, an analyst at Needham & Co."

"The money is in distribution fees from cable, satellite and telecom industries,” Martin told Bloomberg. “Mike Hopkins shifts Hulu’s center of gravity away from Silicon Valley and towards Hollywood.”

mike hopkins.jpgMike Hopkins