NBC Series Breaks DVR Ratings Record EW
An NBC drama series just broke a DVR ratings record, achieving a milestone as the first broadcast TV series to attract more than 6 million viewers via playback in the first seven days after broadcast. The series is the new James Spader drama "The Blacklist," EW.com's Inside TV reports.
The record was noted after Nielsen released its full DVR data for the second week of the new season, the story says. The show drew 11.4 million viewers on its premiere night, but that jumped to 17.9 million in its first full seven days. The number for premiere night includes DVR playback that night.
"The Blacklist" gained a hefty 67% in viewers 18-49 from the Day 1 metric to the 7-day measure. A couple of other NBC shows were in that same ballpark -- even eclipsing "The Blacklist" by that measure -- with "Parenthood" gaining 69% and "Revolution" gaining 68%.
Fox's "New Girl" had the biggest gain of any show on the major broadcast networks, rising 85%. Other Fox shows benefiting greatly from DVR use included "Brooklyn Nine-Nine," up 73%, and "Sleepy Hollow," up 70%. "Brooklyn Nine-Nine" just received a full-season order from Fox, as we reported separately.
CBS was paced in percentage gain via DVR by "Elementary, which rose 77%. ABC's top gainers were "Marvel's Agents of S.H.I.E.L.D.," up 67%, and "Nashville," up 66%.