Report: Katie Couric's Talk Show in Trouble -- and It's Much More Than Just Low Ratings THR
Katie Couric's talk show could soon be canceled, according to The Hollywood Reporter. The story cites problems including soft ratings, a large budget and poor Q scores.
"Stations throughout the U.S. are contracted to carry Katie Couric's syndicated talk show through summer 2014, but the decision on whether 'Katie' will score a third season likely will be made this month -- and renewal seems a long shot," the story says.
Couric's Q scores report that only 10% of women view her favorably, the piece reports, noting that the initial budget of the show was $50 million, including $20 million for Couric over two years.
"But station owners now complain the daily strip hasn't lived up to the hype, and several insiders tell THR that internal discord has become nearly unbearable," the article notes.
One issue is that Couric hasn't added softer features to appeal to daytime's key 25-54 female demographic, instead preferring harder-edged news segments. In the meantime, her Q scores show that 21% of women view her in a negative light. Daytime talk show host Ellen DeGeneres, meanwhile, has a 29% positive Q score and is only 14% negative.
The article adds: "A Couric source says she is adamant about doing a show she is proud of, and she is prepared to move on if the ratings don't back up her mission. Her contract with ABC News is said to expire next summer, so she could be a free agent or she could stay with ABC even if 'Katie' is canceled. One report has her in discussions with Yahoo, another possibility could be that she reunites with [Jeff] Zucker at CNN."