TWC Welcomes Back Cable Network It Dumped Due to Lack of Viewers THR
Time Warner Cable is adding back a cable network the pay-TV operator dumped at the start of the year after complaining that the channel didn't attract enough viewers, according to The Hollywood Reporter. The cable network is Ovation.
"Under the new deal, Ovation has committed to delivering at least 200 additional hours of original programming per year dedicated to the arts. And by 2015, Ovation says it will add at least 250 hours per year of original programing, which will grow to 300 hours for subsequent years of the new contract," the story says.
Ovation has also created an in-house studio. The network will return to Time Warner Cable on Jan. 1, 2014.
"After losing carriage on TWC, we never stopped listening to what they had to say, and responded to it,” said Ovation Chief Operating Officer Chad Gutstein, according to the story. "Our new ‘Art Everywhere’ branding is a reflection of that. We were intent on restoring Time Warner Cable's belief in Ovation."