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Whoa! Must Read -- Potential Game Changer on the Horizon: 'Did Comcast Just Take a First Step Toward Unbundling HBO?' Gigaom, Deadline

That's the provocative headline for a piece on the respected site Gigaom.com, which has been covering the intersection of business and technology for the past seven years.

Says the story: "Love HBO, but hate paying for expensive cable bundles? Comcast’s got a deal for you: The cable provider just started to promote a new offering dubbed “Internet Plus” that consists of internet access, HBO and local TV channels for $40 a month."

Comcast is the nation's largest multiple-system cable operator (MSO), as well as the owner of NBCUniversal.

The story is illustrated with this screenshot describing the deal -- click on the photo to enlarge it to make it easier to read:

comcast-internet-plus.jpgThe article continues: "It’s worth noting that the Internet Plus pricing is only valid for 12 months, after which the price would go up to $70 per month. There are also the typical monthly fees and charges, but no long-term contract."

The story also notes: "Time Warner CEO Jeff Bewkes, whose company owns HBO, recently brought up the idea of bundling HBO with broadband plans, calling it 'an offer you can’t refuse.' Now we know what he was talking about."