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iPad Air, On Sale Today, Earns Raves From Two Major Reviewers Reuters, WSJ, tumblr

Apple's new iPad Air, on sale today, has received rave notices from two widely read, influential reviewers.

"Writing for The Wall Street Journal, Walt Mossberg called the iPad Air the best tablet he has ever reviewed," Reuters reports.

Here's what Mossberg wrote in The Journal: "I've been testing the iPad Air for about a week and found it a pleasure to use. This new iPad isn't a radical rethinking of what a tablet can be, but it's a major improvement on a successful product. It is the best tablet I've ever reviewed."

Mossberg was especially impressed with the new iPad's reduction in weight: "In a feat of design and engineering, Apple has slashed the iPad's weight by 28%, made it 20% thinner and 9% narrower, while increasing its speed and retaining the brilliant, 9.7-inch Retina display." 

At the same time, he says the new iPad continues to have the long battery life of previous versions. Mossberg is also impressed with the number of apps available for the iPad -- close to 500,000. Mossberg also writes for The Journal's All Things D website.

Adds the Reuters story: "Reviewer David Pogue, who recently left The New York Times to start a new consumer-tech website at Yahoo, said the iPad Air is "a fantastic leap into the future if you're upgrading from an original iPad, or if you've never owned a tablet before."

Pogue, who is posting his reviews on tumblr until his Yahoo site is ready, also writes about the iPad Air: "This time around, there’s no gotta-have new feature -- nothing on the level of the Retina screen, Siri voice recognition, or even a fingerprint reader (like the one on the iPhone 5s). That big public yawn must drive Apple’s engineers crazy. The thing is, making the iPad smaller, lighter, and faster without sacrificing battery life or beauty is a tremendous achievement.

"This isn’t a device that sits or hangs in one place its whole life. It’s not a microwave or a TV. You have to hold this thing while you’re using it, and carry it around when you’re not. So size and weight matter a lot."

The one caveat almost all reviewers note is the relatively high price of the iPad Air.

ipad air.bmpApple's ads emphasize the new iPad's reduction in weight