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Netflix Tweaks Interface for TV Viewing THR

Netflix has changed its interface for watching the streaming service on a television set, in a move designed to prompt more viewing, according to The Hollywood Reporter.

"Starting now, subscribers who watch Netflix via various TV devices will see three large, automatically rotating images for every title they select (the first one's provided by the content partner and the second and third are selected by Netflix), accompanied by a short, punchy synopsis about each TV show or movie," the story says. "Viewers will also be able to easily access recommendation tools like awards won by a particular title, how a movie or TV show relates to what you've already watched and whether your Facebook friends have seen something you're considering."

Netflix has also eliminated the red Netflix screen that's shown after pressing play, which makes the streaming faster, the story adds.

Subscribers who watch online or through tablet or smartphone apps won't see the new design, although the company may add it later, the story says.

"The general thematic notion of being rich and cinematic and stepping out of the way and letting people make this connection with the content is a theme that you can certainly see us explore across various different devices, updating the apps over time," Netflix VP of product innovation Chris Jaffe told THR.