'Seinfeld' Sold for a Fifth Cycle B&C
Sony Pictures Television announced today that it has sold "Seinfeld" to television stations for a fifth cycle that will take the show through 2017, B&C reports.
In a statement, SPT President of U.S. Distribution John Weiser said: “'Seinfeld' is the greatest television show ever. With this renewal, viewers will be able to enjoy the show for many more years into the future.”
"The deal extends 'Seinfeld’s' clearances in more than 90% of the country, continuing its successful broadcast run on such highly ranked stations as WPIX New York, KCOP Los Angeles and WCIU Chicago, and also supported by station groups including Tribune, Fox, CBS, Sinclair, Local, Raycom, Cox and Hubbard, among many others," the B&C report adds.
Weigel's Neal Sabin, president of content and networks, said in a statement: “It's really something that the show about nothing is entering its 5th syndication cycle. 'Seinfeld' is a timeless classic we are happy to have on our station, making viewers and advertisers happy and successful, yada, yada, yada.”
The report adds: "Now in its fourth cycle, 'Seinfeld' remains a top-five show in the adults 25-54 demographic among current hits including Warner Bros.’ 'The Big Bang Theory' and 'Two and A Half Men,' and Twentieth’s 'Family Guy' and 'How I Met Your Mother.' 'Seinfeld' also numbers among the top 10 off-net sitcoms in households."
The show bowed in syndication in 1995 and has reportedly made more than $3 billion since then, the report notes.