TVBizwire

Sharon Osbourne Contrite -- or Is She? -- After Unleashing Expletive Aimed at 'The View' Hosts TMZ, LA Times

Sharon Osbourne is apologizing to the co-hosts of "The View" for saying they should "go f--- themselves," adding, "I'm not well," reports TMZ.com.

Osbourne made her criticism of Whoopi Goldberg, Jenny McCarthy and Sherri Shepherd during a segment on "The Arsenio Hall Show" earlier this week, and on Thursday's airing of Osbourne's show "The Talk," she apologized.

"I'm really just a loose cannon," Osbourne said, according to the TMZ report.

"Unfortunately I was inappropriate and I was trying to be funny at somebody else's expense," she added.

But Osbourne may be having the last laugh, as she's generating a lot of publicity for her comments and the subsequent apology, notes the Los Angeles Times' Show Tracker.

The Times asks: "Is it sincere? Who knows, but that's not the point. What matters is that 'The Talk' and 'The View' are locked in a battle for viewers, and 'The Talk' -- which was widely ridiculed as a 'View' pretender when it premiered a few seasons back -- is gaining. These are daily programs and the ratings picture changes slowly. It's a grinding battle. One way to get an edge is to dominate the news cycle."

sharon osbourne.jpgSharon Osbourne