CNN Launches New Brand for Documentaries, Unveils First Two Selections TVWeek

CNN is rolling out a new brand as a destination for acquired documentary films, with the first two selections set to premiere on the cable channel in January.

The channel today announced its “CNN Films Presents” brand, with "March of the Penguins" and "The Imposter" set to kick things off.

"CNN Films Presents will be a sister brand to CNN Films, which was launched in October 2012, and is the network’s brand for acquired or commissioned documentary features, following their exhibitions in theaters," the company said in its announcement. "All CNN Films Presents broadcasts will be acquired films. And, the new brand will also be distinguished from CNN Films in that its documentaries will have broadcast windows that are not first-on-television premieres."

"March of the Penguins," a French-made nature documentary featuring narration by Morgan Freeman, won an Oscar in 2006 as best documentary feature. It will air on CNN starting Jan. 2.

"The Imposter," a British-American co-production, tells the story of a Frenchman who impersonated a Texas child who went missing in 1994. It will premiere Jan. 23.

Said Vinnie Malhotra, senior vice president of development and acquisitions for CNN Worldwide: “CNN Films Presents is a curated series of exceptional documentary feature films from the past for a new audience to discover and for fans to enjoy again. We will revisit classics like 'March of the Penguins,' and more recent critically acclaimed titles like 'The Imposter.'"

CNN Films Presents is curated by Malhotra and Amy Entelis, senior vice president of talent and content development, who also curate CNN Films.

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