Long-Term Deal Keeps 'Peanuts' Specials on ABC to 2020 Deadline
The “Peanuts” specials will call ABC home at least until 2020, as the network extended its deal with Peanuts Worldwide LLC and Lee Mendelson Film Productions for an additional five years, reports Deadline.com.
The specials, including “A Charlie Brown Thanksgiving” and “A Charlie Brown Christmas,” have aired on ABC since 2001. The specials also include the classic “It’s the Great Pumpkin, Charlie Brown.”
“[E]ven while down from last year this year, the specials certainly have been a return on investment for the network,” the story notes. “Airing on December 3, this year’s ‘A Charlie Brown Christmas’ was down 34% from its November 28 airing in 2012 but still beat Fox’s new ‘Almost Human’ among Adults 18-49.”
The piece adds: “Last year’s Peanuts Christmas special actually topped the Adults 18-49 demo in the 8PM-9:30PM time slot, beating out ‘The X-Factor,’ ‘Survivor’ and NBC’s ‘Christmas at Rockefeller Center.’”