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Plug Pulled on Talk Show That Launched With Great Fanfare B&C

A talk show that was launched with high expectations and heavy hype won't make it to season three. Ending its run after two seasons is Katie Couric’s daytime talk show “Katie,” B&C reports.

The end was announced by Disney/ABC, which said the show will continue production through June 2014 and that “we’ve mutually agreed that there will not be a third season of the show.”

The decision comes after whispers that the show was in trouble, as previously reported. The show had been suffering from soft ratings, a large budget and poor Q scores for Couric.

Couric recently signed a deal to become Yahoo’s global anchor and announced she would no longer contribute to ABC News, although the Yahoo deal will “remain on the back burner” while she completes “Katie's" run, B&C notes.

“After opening last fall at a 2.0 live plus same day household ratings average, according to Nielsen, ‘Katie's' household and demographic ratings never lived up to early expectations," B&C reports. "Those were high because Couric had been considered America’s sweetheart while co-anchoring NBC’s ‘Today’ -- and thus perfect for the job of hosting a long-running talk show -- and because ‘Katie’ was cleared in top-rated afternoon time slots on the ABC Owned Television Stations, which are among the country’s strongest TV stations."

Costs were another issue, with Couric reportedly receiving as much as $20 million annually. That made a renewal difficult given that the show wasn’t growing its ratings, the piece notes.

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