Strong Opening for A+E's Multiple-Network 'Bonnie & Clyde' TVWeek
A+E Networks is touting the strong turnout for Sunday's opening night of its multi-network miniseries event "Bonnie & Clyde." The program, which aired simultaneously on Lifetime, A&E and History, reportedly delivered 9.8 million total viewers and 4.2 million adults 25-54.
"Outside of History’s 'Hatfields & McCoys' and 'The Bible,' the 'Bonnie & Clyde' simulcast is cable’s best miniseries opening among Total Viewers since 2006’s 'Broken Trail,'" the company announced.
An encore of part one is set to air tonight, followed by the conclusion of the two-part program tonight at 9 p.m. ET/PT.
"'Bonnie & Clyde' was the most tweeted about program of the day, according to Nielsen SocialGuide (excluding all sports), while it also ranked number one in Google Trends for Sunday, with more than 500,000 searches. It also attracted more than 420,000 visitors to A+E Networks sites and apps, per Adobe Analytics," the company announced.
The program, produced by Sony Pictures Television, marks A+E Networks’ first-ever simulcast across Lifetime, A&E and History, and stars Emile Hirsch as Clyde Barrow and Holliday Grainger as Bonnie Parker, along with Holly Hunter, William Hurt, Sarah Hyland, Lane Garrison, Elizabeth Reaser, Austin Hebert and Dale Dickey.