Veteran Ad Sales Exec Named to Key Post With Warner Bros. Domestic TV Distribution TVWeek
A veteran advertising sales executive has been named Executive Vice President, Warner Bros. Brand Networks, it was announced today by Jeffrey R. Schlesinger, President, Warner Bros. Worldwide Television Distribution. In his new post, John O’Hara "will oversee all operations of the media sales department, handling national advertising time for first-run and off-network television programming distributed by Warner Bros. Domestic Television Distribution," the company said in its announcement.
The announcement adds that "the first-run series in which O’Hara and his team will sell national barter advertising time and work to develop innovative marketing opportunities include 'The Ellen DeGeneres Show,' 'TMZ,' 'bethenny,' 'Judge Mathis,' 'The People’s Court' and 'Extra.'”
The team will also handle off-net series “The Big Bang Theory,” “Two and a Half Men," "Friends" and “The Middle.”
O'Hara will be based in New York and will report to Ken Werner, President, Warner Bros. Domestic Television Distribution.
Said Schlesinger: “John is a smart and strategic executive whose knowledge and creativity in media sales, advertising and integrated marketing will truly elevate our Brand Networks group in our mission to deliver unique, out-of-the-box opportunities for our advertising clients."
The announcement notes: "O’Hara joins Warner Bros. from sister company Turner Broadcasting where he worked for 24 years, most recently as executive vice president and general manager, Young Adults Ad Sales, managing ad sales on behalf of truTV, Cartoon Network and Adult Swim."