Viacom Shakes Things Up in Ad Sales TVWeek
Viacom today announced that it has restructured its ad sales team for music and entertainment to create a new convergent executive structure.
The teams handling TV, digital and mobile ad sales for CMT, Comedy Central, MTV, Logo, Spike TV, TV Land and VH1 have been unified under a newly realigned leadership.
Said Jeff Lucas, head of sales for music and entertainment: "The lines among television, online and mobile aren't just blurring -- they've been erased in terms of how our audiences consume and experience content. For a client-centric organization like ours, a convergent structure will keep us on the leading edge of marketing innovation and ensure that we continue to create value for advertisers and audiences alike."
The following executives will have new titles: Melanie Dimemmo will serve as Senior Vice President of Digital Video Sales; Sarah Iooss will serve as Senior Vice President of Partnerships and Client Strategy; and Sharon Silverstein will serve as Senior Vice President of Multiplatform Studio Ad Sales.