What's the Highest-Rated Animated Holiday Special This Year? Medialife
The holiday special that’s outperforming all others this season is nearly half a century old. Medialife magazine reports that the current ratings champ is the 1964 animated show “Rudolph the Red-Nosed Reindeer."
The CBS special aired last Tuesday and averaged a 4.9 rating in the demo of children 2-11, ahead of the other nine holiday specials that have aired so far this season, the story says. It’s nearly double the rating for ABC’s “A Charlie Brown Christmas,” which earned a 2.5 in the demo, and outpaced ABC’s “Shrek the Halls,” which had a 2.2.
“Interestingly, four of the top six shows were made at least 40 years ago,” such as the Charlie Brown Christmas special and “How the Grinch Stole Christmas,” which averaged a 2.1.
“When it comes to kids’ shows, the classics really are the standard-bearers. Those 1960s shows played on the universal theme of alienation, and they’ve remained relevant for decades afterward,” the story notes.