Why Is Sports the Hottest Thing on TV -- Especially in the Digital Era? TVWeek

With the NFL among the most-watched programming on TV and with the Winter Olympics coming up on NBC -- not to mention the Super Bowl on Fox -- a group of industry heavyweights gathered this month to talk about just what it is that makes sports the hottest thing on TV.

The panel included Mandalay's Peter Guber, NBC Sports Group's Mark Lazarus, Time Warner's David Rone and Fox Sports' Eric Shanks.

TVWeek Open Mic writer Hillary Atkin was on hand and filed a full report. Please click here to get the latest inside perspective on this important TV market segment.

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