DreamWorks Animation and Technicolor took the wraps off their new 4K streaming service at Monday’s Consumer Electronics Show in Las Vegas. According to The Hollywood Reporter, the service, M-GO, is set to launch in the spring on Samsung Ultra HD TVs.

"In the drive to bring 4K to the home, there’s a chicken-and-the-egg situation between the need for Ultra HD set penetration and 4K content," the report notes. "M-GO, a pay-as-you-go digital movie and TV streaming service that is a joint venture between Technicolor and DreamWorks Animation, is addressing the latter by announcing a 4K streaming service Monday at CES."

The service will initially offer about 100 movies and TV programs, from all of the major Hollywood studios and television networks.

"Some will be provided in native 4K, the rest will be upscaled to 4K using a Technicolor process," the report notes. "DWA movies will be among the available content."

The Consumer Electronics Association estimates that 500,000 Ultra HD TVs will ship in the U.S. in 2014, the piece notes.