Daytime Drama Picked Up for Another Two Years THR
Daytime dramas have had a rough time in recent years, with a number of long-running soaps losing their spots on network TV. But one veteran show, NBC's "Days of Our Lives," can breathe a little easier now that the network has renewed the series for another two years.
The Hollywood Reporter’s Live Feed reports that “Days" was renewed through September 2016, which means the soap will be on air to mark its 50th anniversary in November 2015.
The show is demonstrating growth in ratings, chalking up its best season in three years in women 18-49 and its largest total viewership in four years.
“‘Days of Our Lives’ continues to be a fan favorite for the daytime audience, and we are thrilled to keep it going through its 50th season,” said Jennifer Salke, president of NBC Entertainment.
The news of the renewal comes on the heels of longtime cast member Alison Sweeney’s decision to depart the show, as previously reported. Sweeney, who has played Sami Brady on the soap for 21 years and began when she was 16, said she will leave after the end of this year. She said she wants to spend more time with her children, who are now 5 and 9.