Fox Dominates Cable News Coverage of State of the Union Variety
Fox News Channel showed who's boss in cable news in terms of ratings Tuesday night, dominating the coverage of President Obama's State of the Union address, Variety reports.
Fox's coverage outpulled the combined numbers for its chief rivals, CNN and MSNBC, the story reports, with Fox News the only one of the three outlets to see its viewership rise form last year's State of the Union.
"According to Nielsen estimates for roughly 9:14-10:20 p.m. ET, Fox News Channel averaged 4,718,853 viewers -- more than double MSNBC (2,292,169) and CNN (2,081,431)," the story reports. "FNC held a sizable advantage in the key news demo of adults 25-54 as well (1,197,554), with CNN ranking second by this measure (762,450) and MSNBC third (752,054)."
With its coverage anchored by Bret Baier, Fox News averaged 4.51 million total viewers from 9-11 p.m., the report notes, ahead of MSNBC with 2.17 million and CNN with 1.88 million.
"It was a much tighter race a year ago, with Fox News only narrowly leading CNN in total viewers and finishing third in adults 25-54. Compared to the 2013 State of the Union address, held in February, Fox News was up 28% in total viewers (from 3.68 million) and 25% in adults 25-54 (from 956,000), while CNN was down more than 40% in both categories and MSNBC was off by more than 20[%] in both."