How a New Meme Called '#Rokering' Got Started TVNewser, Lost Remote
“With every awkward morning show moment, a viral meme can’t be far behind,” TVNewser writes about the new meme called #rokering, named after Al Roker, host and weather forecaster for NBC's “Today” show.
The meme started when Carson Daly noticed Roker standing next to a lamp with a “half-bored, half-grouchy look on his face.” Roker was standing near the lamp because Jeff Rossen took his seat on the anchor desk, forcing him to “lurk awkwardly in the background.”
Daly saw the potential for a viral meme and replicated the pose on Instagram with the hashtag #Rokering. Lost Remote says the meme “was off to the races” within minutes.