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Puppy Bowl X: Super Bowl Counterprogramming Event Adds Penguin Cheerleaders, Cat VIP Lounge; Check Out This Behind-the-Scenes Video Ad Age

Animal Planet's Super Bowl counterprogramming event Puppy Bowl has grown up enough that it now faces counterprogramming of its own on other networks -- including Hallmark's Kitten Bowl and Nat Geo Wild's Fish Bowl, Advertising Age reports.

But the Animal Planet program is keeping itself on the cutting edge, including adding penguin cheerleaders and a cat VIP lounge for this year's Puppy Bowl X.

Please click here to read Ad Age's full report on Puppy Bowl X. Meanwhile, check out this behind-the-scenes video from Ad Age: