Up Against NBC's Olympics, Shows on Rival Nets Sink to Lows TVbytheNumbers
NBC's coverage of the Winter Olympics in Sochi, Russia, rolled to another huge win in prime time Monday night, as programs on a number of other broadcast nets sank to ratings lows, based on Nielsen overnights for the key 18-49 demo.
TVbytheNumbers.com reports that ABC's two-hour "The Bachelor" managed only a 2.3 average in viewers 18-49, losing three-tenths of a ratings point from last week and equaling its season low. The network filled the 10 p.m. slot with a repeat of "Jimmy Kimmel Live," which delivered a 1.0.
On Fox, both "Amost Human" and "The Following" set series lows in the 18-49 demo. "Almost Human" fell four-tenths from a week ago to a 1.5, while "The Following" dipped two-tenths to a 1.7 -- the show's second consecutive week with a new series low.
CBS kept its distance by airing mostly repeats, but a fresh installment of "Intelligence" managed only a 1.3 in adults 18-49 at 10 p.m., falling two-tenths from a week earlier.
NBC's Olympics averaged a 6.4 in 18-49 from 8-11 p.m. -- down from a 7.2 for the comparable night of the 2010 Winter Games. The programming also averaged 22.16 million total viewers.
For prime time overall, NBC's 6.4 average in 18-49 easily topped the broadcast nets, ahead of ABC (1.9 average), Fox (1.6), and CBS and Univision (both at 1.3). Total viewers was just as lopsided, with NBC's 22.2 million leading the way, followed by ABC (6.3 million), CBS (6.0 million), Fox (5.1 million) and Univision (3.2 million).