Amazon has said it has no plans to offer a free streaming media service, after a report from The Wall Street Journal circulated that said it was planning an ad-supported version, TheWrap.com reports.

“We have a video advertising business that currently offers programs like First Episode Free and ads associated with movie and game trailers,” Amazon told the website. “And we’re often experimenting with new things, but we have no plans to offer a free streaming media service.”

The Journal had reported that Amazon was considering an ad-supported streaming service potentially as a way to entice people to upgrade to Prime and to crack the online ad market.

Amazon recently announced it was raising its Prime rate to $99 per year, up from $79.