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NCAA 'March Madness' Sets Digital Video Consumption Record TVWeek

NCAA March Madness Live continues to set records for consumption of digital video. March Madness Live, handled by Turner Sports, "has delivered record-setting video consumption for the 2014 NCAA Division I Men’s Basketball Championship with more than 51 million video streams over the first week of the tournament, already surpassing the total of 49 million video streams for the entire event last year," Turner announced today.

"The 51 million live video streams -- across online and mobile platforms (tablets and smart phones) -- are up 40% when compared tournament to date with 2013," the company added.

Total hours of live video watched are up 6% to 10.5 million hours -- on pace for another record, Turner noted.

Here are some of the highlights through the first week, as reported by Turner:

Mobile Usage Growth

-- Mobile (tablets and smartphones) platforms experienced significant growth with live streams up 74% over the first week of the tournament in 2013.

-- Live streaming hours also delivered considerable growth, up 39% over the comparable span last year.

Most Popular Games

The top five most-watched games across digital platforms over the first full week of the tournament, based on live video streams:

1. Dayton vs. Ohio State -- 4,626,000
2. Mercer vs. Duke -- 4,218,000
3. Harvard vs. Cincinnati -- 2,767,000
4. Kentucky vs. Wichita State -- 1,987,000
5. Stanford vs. New Mexico -- 1,451,000