TVBizwire

The Academy of Television Arts & Sciences Rebrands -- You May Already Know Its New Name B&C

After almost 68 years as the Academy of Television Arts & Sciences, the industry group is changing its name. B&C reports that the Academy wants to be known simply as the Television Academy.

"As part of the organization's "New Look -- New Vision -- New Destination" campaign, the group will now be known simply as the Television Academy. The TV Academy will celebrate its 70th Anniversary in 2016," B&C reports. "This campaign will also see a significant expansion of the endowment supporting the Academy's philanthropic efforts and a new construction project for its NoHo Arts District campus in the San Fernando Valley."

Bruce Rosenblum, chairman and CEO of the TV Academy, was set to announce a $40 million fundraising campaign Tuesday night, March 11, 2014, at the annual TV Hall of Fame ceremony.

Said Rosenblum: "This is the most important and pivotal year in our organization's history. The Academy is expanding, innovating and evolving alongside the dramatic changes in our industry. The quality of storytelling in television has never been better, and the ability of our global audience to experience those stories in personal ways has been permanently enhanced by the creativity of our members and technology advances within our industry."

As part of the rebranding effort, the Television Academy's logo will also change, and the Emmy statuette will get an update, the report notes.

bruce rosenblum 2.pngBruce Rosenblum