Awards Show Suffers Huge Ratings Decline Deadline
If you didn't catch the big awards show that aired over the weekend, you're not alone -- the show suffered a double-digit decline in its ratings from last year's telecast. Deadline.com reports that “The MTV Movie Awards” attracted 2.8 million viewers Sunday -- down 1 million viewers, 27%, from a year ago.
"Those who watched Sunday’s fan-voted awards saw 'The Hunger Games: Catching Fire' cop movie of the year, Mila Kunis hide her baby bump, Zac Efron lose his shirt and Mark Wahlberg score the MTV Generation Award -- or, as he called it, the You’re Too Old To Come Back Award -- and Eminem and Rihanna doing the TV debut of their hit 'The Monster,'" the story reports.
The show, which was hosted by Conan O’Brien, was also down double digits in its core 12-34 demographic, earning a 2.6 rating vs. last year’s 3.4.
When 3.8 million viewers tuned in to last year's ceremony, the report notes, big winner Jennifer Lawrence was a no-show and actress Aubrey Plaza from NBC's "Parks and Recreation" got thrown out.