Deja Vu: Ad Sales Forecast Looks Familiar MediaPost
With the networks preparing their upfront presentations, JP Morgan Equity Research has a forecast for this year’s ad sales, and it’s looking familiar, reports MediaPost’s MediaDailyNews.
The upfront looks similar to last year: Revenue is expected to dip at the broadcast networks, while cable is slated to see higher volume, according to the report.
Broadcast network upfront dollar volume is likely to slip 2% to 3%, while cable networks may gain 5% in ad sales, the story notes. As for CPMs, broadcast may receive low single-digit increases, while cable networks are expected to receive a 5% bump, on average.